HOW SOCIAL MEDIA IS INFLUENCING THE FASHION INDUSTRY
Traditional media no longer encourage successful symmetric communication between fashion brands and customers. The fashion industry is known for its exclusivity to all but its insiders. Consumers have trouble knowing what is going on in the fashion world every day. Traditional media further reiterated this exclusivity.
The fashion industry has been pushed into digital media, especially mode blogs and social media. Recently, fashion bloggers and social media have made an elitist industry more open and accessible to customers every day. Fashion bloggers promote an asymmetrical two-way approach by creating contact among fashion industry practitioners and people. Design blogs now use their power to push trends, educate people about news, and more about the current fashion.
Fashion blogging is as simple as blogging about fashion, but it is not without its challenges. Ironically, one of the strongest blogging facets is that anybody with a computer, a point-and-shoot camera, and an internet connection can do it. However, one of the most daunting aspects of blogging is standing out from the crowd. Popular fashion blogs develop brands that have a following and are influential in the fashion world.
CUSTOMER & BRAND ENGAGEMENT
Brands and customers became similar than ever before thanks to the use of social media. Most catwalk events are now broadcast live to millions of viewers. Formerly an intimate experience for the wealthy and top names in fashion, many shows on the catwalk are now broadcast live to millions of people. We also had to rely on magazines and the press to learn about the new fashion lines from our favorite designers. However, we can keep up with the latest by monitoring the content attached to a hashtag.
It’s important to create a dialogue about a brand and its goods, which is why many fashion companies have integrated influencer marketing into their digital strategies. The Instagram influencer ecosystem is worth $1 billion, and 94 percent of companies consider influencer marketing to be a successful advertising tool. Social media and influencer marketing have influenced the fashion industry.
Designers have always looked at what is happening now to create designs for the future. Social media has transformed how they do things by providing them with a glimpse into the rest of the world. The best way to keep up with the times is to predict trends based on social media images, particularly considering how quickly customer tastes shift and how they articulate these changes on social media.